Avon Products Inc. and internationally renowned designer Kenzo Takada announce the launch of new fragrance collection, Avon Life.
Avon Life is a new fragrance designed by Mr. Kenzo Takada to reflect the creator’s philosophy to Live Life Beautifully. The fragrance’s star ingredient, violet, captures a sense of unwavering positivity, which lies at the heart of Kenzo Takada’s designs and personality.
The use of violet gives the fragrance a sweet freshness. Cultivated in the fields of Egypt and Grasse, France, the coveted blossom is prized for its leaves, which are distilled into a sophisticated fragrance oil. The scent for women also features an energetic citrus top note of white tea and a timeless warm, floral base note of iris flower. The scent for men features a heady spice top note of black pepper and a warm, woody base not of Virginia cedarwood.
Recognised as a leading designer across the globe, Kenzo Takada founded his eponymous luxury fashion house in Paris in 1970, becoming the first Japanese luxury brand based in the city. The designer is known for creating innovative styles that bring together the best elements from both the East and the West.
“I wanted to work with Avon to collaborate on a new collection that would be accessible to women across the world,” says Kenzo Takada.
“My greatest joy is drawing inspiration from the beauty of the world around me, and turning it into an entirely new reality. My experience with the Avon team has allowed me to do that, working with some of the most incredible perfumers to create a fragrance line that reflects our shared passion to live life beautifully. The fragrances convey beauty and positivity and are brimming with the splendour of the natural world.”
“Kenzo Takada has brought such characteristic passion, vibrancy and vision to this project”, says Katarzyna Ostrowska-Mohamed, Avon Malaysia’s Head of Marketing. “Kenzo Takada’s personal mantra of beauty and positivity resonates deeply with Avon’s belief in beauty, optimism and the power of women. Mr. Takada personally worked with our global team to develop every aspect of these fragrances, from the olfactory notes to the design of the bottles. We can’t wait to share them with our customers around the world”.